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Engineering Notes & Delivery Playbooks

Practical writing on cloud architecture, delivery strategy, observability, performance, and engineering execution.

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Building a Google Merchant Center Sync Engine Plugin for Payload CMS

Merchant Center sync engine that powers $2-400k+/month in Google Shopping revenue for a 5,400-product luxury ecommerce catalog.

March 18, 2026

Payload CMS

Filter content by capability area and delivery theme.

Patterns for reliable cloud systems, platform foundations, and environment strategy.

Delivery systems, deployment pipelines, and operational design for scaling teams.

Cloud cost strategy, operational controls, and sustainable spend management.

Articles dealing with Payload CMS, an open-source next.js-based CMS platform that I use extensively in production.

Fresh takes from active client delivery and platform engineering work.

How I built a production-grade GA4 analytics plugin for Payload CMS — and the architectural decisions behind making it reliable at scale.

March 18, 2026

How Fine's Gallery uses Google Shopping as a serious demand engine, not a checkbox marketing channel.

February 28, 202620 min read

For high-ticket ecommerce, you need infrastructure built around your business model, not the other way around.

February 28, 202615 min read

The goal is straightforward: you own the platform that owns your revenue.

February 28, 202612 min read