Building a Google Merchant Center Sync Engine Plugin for Payload CMS
Merchant Center sync engine that powers $2-400k+/month in Google Shopping revenue for a 5,400-product luxury ecommerce catalog.
March 18, 2026
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Engineering Notes & Delivery Playbooks
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May 13, 2026
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Replacing a 20-Year FileMaker Invoicing System With a Platform-Native Commerce Workflow
How I migrated 28,000+ legacy invoice records out of FileMaker for Fine's Gallery and rebuilt the workflow inside a sovereign Payload, Next.js, Postgres, and AWS commerce platform.
May 13, 202614 min read
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Articles dealing with Payload CMS, an open-source next.js-based CMS platform that I use extensively in production.
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Fresh takes from active client delivery and platform engineering work.
Building a Production-Grade GA4 Analytics Plugin for Payload CMS
How I built a production-grade GA4 analytics plugin for Payload CMS, and the architectural decisions behind making it reliable at scale.
March 18, 2026
Google Shopping for High-Ticket Ecommerce: The Fine's Gallery Playbook
How Fine's Gallery uses Google Shopping as a serious demand engine, not a checkbox marketing channel.
February 28, 202620 min read
The SaaS Ceiling: Why High-Ticket Brands Need Sovereign Commerce Infrastructure
For high-ticket ecommerce, you need infrastructure built around your business model, not the other way around.
February 28, 202615 min read
Stop Renting Your Revenue Engine: The Sovereign Infrastructure Blueprint for High-End E-Commerce
The goal is straightforward: you own the platform that owns your revenue.
February 28, 202612 min read