Transform Commerce Data into a Precision Marketing Engine
I engineer enriched data pipelines to Google Merchant Center and performance channels so spend decisions are trained on revenue truth. Offline-conversion readiness and durable attribution are built into the operating system, not bolted on later.
Engagement Scope
Advanced Marketing Infrastructure
Programmatic integrations designed for high-intent demand capture, long-cycle attribution, and signal quality strong enough for enterprise marketing budgets.
Architecture and direction
Architecture and direction: Enriched product-feed contracts with catalog validation, promotion consistency checks, and governed sync behavior to Merchant Center.